Hey, I’m Becky.
I write copy that helps brands engage with their ideal audiences, from social to online content.
New Silk Route Digital
Concept & creation of a TikTok/Douyin channel for the brand, promoting children’s literature to Chinese students. Involved scriptwriting & being ‘on-set’. Published other content to the brand’s LinkedIn, Facebook, and Twitter.
Case Studies
Beauty brand voucher pages - Future PLC
Redevelopment of ‘About’ sections and A/B testing on voucher code lifestyle pages, specifically beauty and skincare brands. Delivered long & short form copy whilst honing tone of voice documentation.
Woman&Home
Website beauty and health articles for the well-known brand Woman&Home. Ability to engage the audience on beauty news, whilst also keeping the brand’s tone of voice.
Marie Claire (US)
Creation of engaging long-form articles on beauty and health brands ahead of Black Friday to help drive engagement and clicks.